4 factors which matters in SEO

SEO still matters a lot today. Using SEO you can rank your website on 1st page , which results in more traffic, conversions. Google has said to have minimum of 200 factors which they consider while ranking a website. These factors are unknown and are kept secretive with google. One can only percept some factors out of 200.

Among those assumptions, there are 4 such factors which are clearly making to those 200 factors.
Let’s discuss them.

Site speed: Site speed is now considered as a quality factor for ranking. Site speed matter because it decides traffic on the website. If the website is slow in loading, then visitors will switch to another site in the case where you are not the only choice for your visitors.
If the visitors are bouncing off, this will increase bounce rate of the site, eventually triggering red flag for your website.
This is why site speed is considered to be the most important factor.

Social Media: Social media is crucial nowadays. Almost every business has a presence on social media but very less of them are active on it. Search engines know the importance of social media and consider it as another factor for ranking, On social media there are people who are relevant to a business and brand. Reaching to such people definitely improve chances of branding as well as attract traffic.

For amalgamating with social media, social media elements should be present on a website like social sharing, social login, social commenting etc.


Backlinks: Backlinks can be considered as votes. More the votes towards you, more be your authority. Backlinks are one of the major factor which help search engines decide how trusted a website is and helps in contributing to site rankings.

UI: UI is user experience.Without a better user experience, your site will lose users and hence increase bounce rates. We have discussed above about bounce rates and its consequences.
Hence a good UI is always recommended.

These are the 4 factors which matters the most in SEO. for more discussion on this topic you can comment below.


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